Abundance transforms the traditional farmer’s almanac into a source of inspiration for progressive urban homesteaders, DIY-ers, and nature lovers. Its layout includes type and illustration with a handcrafted feel, a rich season-based color palette, close-up photography, and carefully curated content.

Woodland Park Zoo’s concert series features big-name bands across many genres on an outdoor stage. This vibrant marketing campaign elevates the current brand, captures the idyllic feel of Seattle summer evenings, and connects the events to the Zoo’s conservation-centered mission.

I used market research to develop a unique concept and package design for a cold brew sub-brand of the existing Peace Coffee company. Pop-up and trade show experiences build excitement by capitalizing on the design’s adaptability through a holiday theme.