Cafe Bustelo is a heritage coffee company with a reputation of providing a cheap, reliable product. What might it look like if they were to enter the ready-to-drink market? To answer this, I created Cafe Bustelo Cold Brew, a sub-brand that expands the Cafe Bustelo portfolio while still respecting history.

How might a new beverage company distinguish itself in the probiotic ready-to-drink market? To answer this, I created Cultura, a conceptual mocktail brand that celebrates the inspiring and comforting flavors of cultured beverages from around the world.

In a crowded market for eco-conscious household goods, how might a direct-to-consumer product set itself apart through packaging design and visual identity? To answer this, my teammate Jeff Murray and I developed Kurin, a conceptual household spray cleaner that refills with sustainable tablets.